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Launching a Digital Product – Finding & Leveraging Influential Audiences

Last week, I had a Clarity.fm call with a digital agency CEO who needed help launching a digital course. We discussed everything – influencer marketing, email scraping, viral product flows and affiliate strategies. From our discussion, here are the tactics he found most valuable in forming his final strategy… Finding Audiences & Traffic I’m going to skip over building a …

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Quick and Dirty Guide to Multichannel Lead Nurturing

…from raw data, to retargeting, to cold emails, to cold calls… It works. I have been asked often about my approach to LinkedIn lead generation and how it works in conjunction with digital ads and telemarketing. Here is a very quick/dirty guide that will help clarify the process, timeline and stack needed: What you will need: Google Chrome Browser A Linkedin …

Here are 3 Free Tools To Capture Leads On Linkedin

Here are 3 Free Tools Every B2B Marketer, Prospector and Recruiter Can Use To Capture Leads On LinkedIn: I’ve been marketing in LinkedIn for years now. Tools and tactics come on go, but I have been using a few strategies with the tools below to develop more/better connections in certain verticals. I do not have an affiliate relationship with any of …

How to Generate and Nurture Cold Leads into Warm Leads on a Budget

Here is a 32-step tutorial on how to generate warm leads using a lead scrape, a couple free extensions, a CRM and a salesperson to not only generate – but properly nurture your new leads from cold to closed. I have been asked often about my approach to LinkedIn lead generation and how it works in conjunction with digital ads …

Pre-Launch Strategy For Your “To be announced…” Company

19 steps below: As soon as possible, launch a microsite/blog/resource under an affinity name (i.e. Whatswrongwith{{your_industry}}.com). Use WordPress for this. It looks like your main site will be custom ruby so you will want/need a WordPress site for marketing efforts. *Note: After you launch, you can simply move this site to a new sub-directory under your custom front end: http://brandname.com/industry-re… …

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What To Do With A $1000/mo B2B Content Marketing Budget…

With every client or employer, I’ve always started and ended my strategy with content marketing. It’s always been the foundation. 99% of startups will need content to penetrate their market.  Content for SEO, social click-throughs, on-site or in-app engagement, email marketing… I’ve spent thousands in WritersAccess.com. Created dozens of explainer videos. Recorded walkthrough videos, designed infographics, blog headers, and social banners …