Should I use marketing test for product market fit?

“Product market fit is important but should a startup use marketing strategies in achieveing this. Metrics such as acquiring 1000 users etc are applied in PMF but there may be a cost involved in gaining those 1000 users. Should Marketing be used to get PMF? My startup is a marketplace.” Let’s look at this as two separated dilemma’s “Should we …

Pre-Launch Strategy For Your “To be announced…” Company

19 steps below: As soon as possible, launch a microsite/blog/resource under an affinity name (i.e. Whatswrongwith{{your_industry}}.com). Use WordPress for this. It looks like your main site will be custom ruby so you will want/need a WordPress site for marketing efforts. *Note: After you launch, you can simply move this site to a new sub-directory under your custom front end: http://brandname.com/industry-re… …

What is the best way to solve the chicken and egg problem in a P2P marketplace?

*Note, there is never one way to skin the cat. You can’t get your question answered until you have given all of the facts. But these are all good answers to your general question, so you should have more clarity. Below are some goo actionable steps for you to consider before launching your P2P marketplace: Costs To Setup an Online …

What is the best way to solve the chicken and egg problem for a P2P marketplace?

The first question you need to ask yourself is, “What market do I want to start in?” Know your niche before broadening your horizons. Once you have narrowed down your market, take costs into the equation. Do you have enough funds to launch a WordPress-based platform? I’ll leave the steps below. 1. Start with an MVP online marketplace. Set your …

What are the best ways to attract people to an online marketplace?

I check out my reply to this question on strategy for marketplace user acquisition. In it I discuss what else is needed before you begin driving traffic. By “attract” you mean traffic and conversions. You want to attract a lot of people, but the right people who will convert and use your platform. So, here my suggested sources of quality …

A PR Strategy One Person Can Execute In 5 Days For Almost Any Marketplace Launch

The majority of my clients and employers will approach a marketplace launch with a traditional PR strategy – announcements, releases, mass branding efforts on social sites and through content marketing. These tactics work, and I am not suggesting anyone who has the budget to do traditional PR stop that spend. This 5-day launch strategy is one you can assign to one person …

How should a landing page for a two-sided marketplace be designed?

It connects app developers with startups and SMEs. Providing value for both sides. Which side should the landing page be for? Should it be two value proposition in one? Or separate landing pages for each side? This is sincerely a great question. I say this because most designers, founders, and developers of online marketplaces approach this in a way to …

Should I allow people who aren’t in my target market to sign up to my marketplace?

“I am launching a marketplace soon and will be launching in my city with plans to launch in other cities one by one. I will be targeting people in my city with Facebook ads and other online marketing services. If someone from another city finds my website, should I still let them sign up?”  – Alex Glenn, Founder at Right2Revenue.com Great …

Who do you sign on first: Users or Companies?

 In a web startup where you are connecting companies and people (Like, for example, Groupon, Kickstarter, Gilt Group, etc), how do you begin? Companies want to see lots of users before they sign Users won’t sign on unless there are participating companies making offers Alex Glenn Oh I love this question! I’ve had a few glasses of wine, so excuse …

How can I create an online music marketplace cheaply?

  Alex Glenn Check out ShareTribe’s open source code for their marketplaces: If you know how to code, that may be a good place to start, especially if you are trying to create a P2P (peer-to-peer) marketplace where people can buy and sell records from others (for example) as opposed to a few companies offering services to a lot of …