Pre-Launch Strategy For Your “To be announced…” Company

19 steps below: As soon as possible, launch a microsite/blog/resource under an affinity name (i.e. Whatswrongwith{{your_industry}}.com). Use WordPress for this. It looks like your main site will be custom ruby so you will want/need a WordPress site for marketing efforts. *Note: After you launch, you can simply move this site to a new sub-directory under your custom front end: http://brandname.com/industry-re… …

What are the best ways to attract people to an online marketplace?

I check out my reply to this question on strategy for marketplace user acquisition. In it I discuss what else is needed before you begin driving traffic. By “attract” you mean traffic and conversions. You want to attract a lot of people, but the right people who will convert and use your platform. So, here my suggested sources of quality …

A PR Strategy One Person Can Execute In 5 Days For Almost Any Marketplace Launch

The majority of my clients and employers will approach a marketplace launch with a traditional PR strategy – announcements, releases, mass branding efforts on social sites and through content marketing. These tactics work, and I am not suggesting anyone who has the budget to do traditional PR stop that spend. This 5-day launch strategy is one you can assign to one person …

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Great PR and Sales Hack using Linkedin Contacts Import

This is a very simple routine that can get your name and brand in front of thousands of prospects in less than a few minutes. Things to be aware of: This tactic is meant more of a branding tactic than a means to grow your network. As in, it will get your personal brand in front of a lot of …