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Launching a Digital Product – Finding & Leveraging Influential Audiences

Last week, I had a Clarity.fm call with a digital agency CEO who needed help launching a digital course. We discussed everything – influencer marketing, email scraping, viral product flows and affiliate strategies. From our discussion, here are the tactics he found most valuable in forming his final strategy… Finding Audiences & Traffic I’m going to skip over building a …

Pre-Launch Strategy For Your “To be announced…” Company

19 steps below: As soon as possible, launch a microsite/blog/resource under an affinity name (i.e. Whatswrongwith{{your_industry}}.com). Use WordPress for this. It looks like your main site will be custom ruby so you will want/need a WordPress site for marketing efforts. *Note: After you launch, you can simply move this site to a new sub-directory under your custom front end: http://brandname.com/industry-re… …

SaaS Dilemma #3 – How to get in front of your competitors’ customers?

We are starting to take a lot of market share. More specifically, many of our competitors’ customers are switching to us. We need to figure out a way to get in front of our competitors’ customers without explicitly knowing who they are. How do we find that out? Someone who uses a competitor that takes a look at us and …

SaaS Dilemma #2 – How to scale without sacrificing the model?

We’re a lower cost product so we’re all about signing customers up at scale. It’s not an enterprise SaaS model. How can we scale without sacrificing our business model? You are not in this game to capture market share as quickly as possible for a sales exit. You built a product with a very easy-to-understand value proposition and frictionless join …

SaaS Dilemma #1 – How to create awareness of a new solution?

We are in a relatively immature/uneducated market. Most people in our industry do not know solutions like ours exist. There are not many Google searches for our keywords. What can we do to change this? What you are referring to, in my industry, is called building a keyword. This strategy requires you to generate a lot of questions online, not …