A Growth Recruiting & Automation System For Hiring Managers

I’ve written this out as a step-by-step guide for hiring teams in the below scenarios… But… If you are on a marketing/growth team, you will see very quickly how valuable it can be when applied to any prospecting activity.

Here is process one person can execute this week to build a backlog of targeted talent and convert them to applications for one or multiple positions you need to fill immediately.

Here are the typical scenarios a hiring/recruiting pro would find this strategy extremely useful prior to:

  • A mass exodus of a specialized team – find/hire 15-30 people in two months.
  • Just closed a new round of funding – need to create brand impressions of employment-related content (i.e. careers page or what it’s like to work here videos/content).
  • Finding a hyper-specific skill type – like a ‘SAP’ developer – company requires specific development knowledge of an SAP module, and that person can work virtually but must be U.S.-based.

Automation Stack Recommended

Step 1 – First Impressions

Start an automated messaging sequence to engage your potential recruits from the moment you start your search on Linkedin.

Tool needed – LinkedHub.io

The Process

  1. Create a LinkedHub account and install their Chrome extension.
  2. You may need to get on their mid-level plan as you won’t be able to do much on the free version.
  3. Create a new sequence for one of your candidate roles.
  4. Head to LinkedIn network > people search and type in the parameters you will use to scrape throughout this process for this particular role (i.e. “SAP BODS”).
  5. Copy this URL while on page 1 and paste it into the new LinkedHub sequence search URL field.
  6. Go back to the LinkedIn tab and do this once more with another variation of the search until you’re confident you have everyone in the niche covered in those searches.
  7. Create your first ‘on connection’ message in the LinkedHub sequence. This should be very short and non-intrusive (i.e. “It’d be great to connect {{first_name}}”)
  8. Create a second message for if/when they accept your connection request – time it to be 5min after they accept so it looks natural. This should be curtailed to their profession (i.e. “It’s great to connect with someone who has experience with SAP development {{First_Name}}!”).
  9. Create the 3rd message in this sequence timed about 30min after the last with your ask/URL (i.e. “Also, I am actively recruiting for this role you may be a fit for. The salary is highly-competitive. Check out the description and details here: ____”).
  10. Save, set the total per day to 100, then click Start.

Step 2 – Gathering Lists

Scrape a list of candidates LinkedIn profiles by profession, job title, availability “Open to new opportunities” (and other keywords in their profile).

Tool needed – Scrapely + Snov.io

The Process

  1. Install Scrapely and Snov.io.
  2. Create a new Google sheet titled “Scrapes”.
  3. Create a new tab for what you want your first scrape to be (i.e. “{{group_name}} Members”)
  4. Click the icon in your extensions list and start typing the Google sheet name – this will open a popup asking you to connect your Gmail account.
  5. Head to the Linkedin, click on your profile, scroll to the bottom to the Interests section of your profile > See All > Groups > click on any group you are a part of you want to scrape. If the group you really want is not listed, search for it, request to join. If they do not allow you to join see if any friends of yours are members and send them this strategy asking them to scrape it for you 😉
  6. When you are in the group you need to scrape, click on the all members link on the right, then click on the Scrapely icon in your extensions list.
  7. In the Scrapely widget, select your Google sheet name then click the button that pertains to this scrape (i.e. “Members of LinkedIn Group”)
  8. Check your Google sheet to make sure they are all in there.
  9. Now you have the names/titles and LI URLs for everyone who’s a member of this niche group.
  10. Now, you’ll want to grab all of their emails so delete the unnecessary columns (everything but first/last name and LI URL link).
  11. Then upload the list of URLs to your Snov.io dashboard in this section – https://app.snov.io/emails-from-names
  12. It will not match everyone, but export those it does and upload to your CRM. *Note, if you use an ATS software, it will not accomplish our goal of automated messaging and tracking their page views on the site. Therefore, I recommend starting a very inexpensive AgileCRM.com account and adding the tracking code to your site so it will notify when a specific candidate is browsing your site.


Step 3 –
Second Impression

Auto-add and auto-profile visit candidates who match the skills and are available for opportunities:

Tool needed – Linked Helper

The Process

  1. Install the Linked Helper Chrome extension.
  2. Activate the $15 one-month account.
  3. Go to your network section on Linkedin.
  4. Structure a refined search for your ideal prospect – read this for how to define a search. (i.e. “Marketing” + “New Opportunities”)
  5. While on page one of the search, run the ‘Collect’ and ‘Connect’ options in Linked Helper widget.
  6. Open a new tab and repeat this, but change the option to “Auto-Profile Visit” in the Linked Helper widget.
  7. Leave these tabs running until the bot combs every page in the search (this could take a day or two).
  8. When your search is done, export your LinkedIn connections here.
  9. Take that list, format it to match the bulk upload .csv your CRM requires, and upload them to your CRM.

Step 4 – Tracking and Email

Now, regardless of whether you are currently using an ATS with an email option/plugin to send and track bulk-emails to these prospective candidates, I recommend you use or convert to the CRM below (or one similar). The reason ATS’s won’t do the job is because they were primarily designed for tracking and automated the middle of the recruitment funnel – post application. This leaves a huge gap in all top-of-funnel activities including – cold or warm emailing sequences, tracking and notifying you when your prospects are browsing your jobs pages, and showing you a full picture of your candidates activity including emails they’ve opened/clicked, calls you’ve made to them, pages they’ve visited on your site and social media profile links, device type, etc….

CRM recommended – AgileCRM.com

The Process

  1. Create a “Starter” account with AgileCRM.com.
  2. Add their tracking pixel to your website.
  3. Export their .csv bulk sheet template (under contacts > import).
  4. Add your new contacts to this .csv template.
  5. Add tags to help you filter who they are (i.e. “Marketing Candidate”). You can add multiple tags separated by comma’s if needed.
  6. Upload those sheets to Agile so you can start cookie’ing and tracking their progress through your funnel (website landing pages) immediately.

Step 5 – Cold Email Sequences

Now, you will need to build out your first email sequence. This is a nuanced process that requires some familiarity with email sequences – copywriting, delays, triggers, tags etc… And you will need a unique approach, so I won’t try to explain email writing in this tutorial. If you do need help with this or any other step, you can schedule a call me anytime.

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If you found this interesting, and are always looking for new growth tactics/tools/strategies, I publish a bi-monthly newsletter with some great stuff:

http://right2revenue.com/growth-tools-tactics-newsletter-optin/

All the best,

Alex

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