Real-time content marketing will become the new goal as companies strive to participate in conversations versus just sending content to people on their own schedule.Mike Dweir, Head of Category Dev. LinkedIn
(In 2014) Brands begin to realize visibility is a commodity. Everyone wears a content marketing hat.Frank Strong, Communications Director, LexisNexis
The volume of content necessary to earn and keep attention will skyrocket, as more brands creating more content produces more brands creating even more content.Jay Baer, President of Convince & Convert
(In 2014) Hopefully, the smart ones will start seeing content as an engine to extend the brand narrative beyond advertising.Mitch Joel, President, Twist Image[/vc_column][vc_column width=”3/4″]
Recent search engine and social media search algorithm updates have cleared the riffraff and insured only pages with the most relevant answers to search queries, as well as the most engaged-with content, will be found online. Publishing high quality content frequently is the ONLY way to create a continually visible presence online. As with all of our services, we aim to create brand equity and personalization. We’d like to offer to train you on the ins and outs of content marketing which will allow you complete control over your brands visibility online. To insure we are working towards the appropriate end result of this content strategy, R2R has a unique approach.
**If your organization does not have the budget to hire a content curator, purchase articles or pay an agency to publish for you, one great way to generate content is to train your staff to curate for the organization. This is easier said then done. And the company must be careful not to ruin customer relationships by forcing the staff to generate content from the customers at POS.**
Now that we are all on the same page, we know who’s accountable for what, we have our message and calendar… It’s time to get started.[/vc_column][/vc_row]