Here are the top reasons to publish an ebook:
- Value: There is an inherent value created for your personal brand or business when you publish an ebook.
- Credibility: By writing an ebook, you are displaying to your audience a level of credibility on the subject, or “thought leadership” your unpublished competitors will not achieve.
- SEO: Don’t think about writing an ebook as creating one piece of content. Think of it as the search engines do – a ton of text in the form of articles on several different keywords.
- Income: If done correctly (title, content, audience, platform, design…) you can make a lot of money selling an ebook.