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Here are the top reasons to publish an ebook: 

  1. Value: There is an inherent value created for your personal brand or business when you publish an ebook.
  2. Credibility: By writing an ebook, you are displaying to your audience a level of credibility on the subject, or “thought leadership” your unpublished competitors will not achieve.
  3. SEO: Don’t think about writing an ebook as creating one piece of content. Think of it as the search engines do – a ton of text in the form of articles on several different keywords.
  4. Income: If done correctly (title, content, audience, platform, design…) you can make a lot of money selling an ebook.
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