The New World of Cold Outreach – AUTOMATION, GDPR and LEVERAGING DATA

Here is the screencast of part 1 – being ‘omnipresent’ and ‘human-like’ in your messaging: Warch it: Listen to it: Presented by: Alex Glenn at the CMO Data Summit 2018 About me: I’ve spent my career helping companies build and optimize automated systems. My main focus is technology startups so the use cases I will explain in this presentation have been proven in …

How to continue cold emailing under GDPR?

This was a question posted on Quora we answered (myself and Karan from Hubsell) today. Enjoy! Let’s define the premise of the question: Firstly, there is only one GDPR (it is new entirely). Secondly, B2C ‘email prospecting’ under GDPR is strictly prohibited, so we’re only going to discuss the rules around B2B prospecting under GDPR. Here is the video if …

Growth Marketing Consultant Chicago

This is a question I answered off Quora this morning, so I thought I’d add it here for you all to read. Here are the steps I’d recommend: Fully-authenticate your domain’s DNS records. Because new cold email tools send through your Gmail/Microsoft accounts, they do not always suggest where/how to add a record in the onboarding… as they do not need …

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Growth Marketing Consultant Chicago

Last week, I had a Clarity.fm call with a digital agency CEO who needed help launching a digital course. We discussed everything – influencer marketing, email scraping, viral product flows and affiliate strategies. From our discussion, here are the tactics he found most valuable in forming his final strategy… Finding Audiences & Traffic I’m going to skip over building a …

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Growth Marketing Consultant Chicago

…from raw data, to retargeting, to cold emails, to cold calls… It works. I have been asked often about my approach to LinkedIn lead generation and how it works in conjunction with digital ads and telemarketing. Here is a very quick/dirty guide that will help clarify the process, timeline and stack needed: What you will need: Google Chrome Browser A Linkedin …

Here are 3 Free Tools To Capture Leads On Linkedin

Here are 3 Free Tools Every B2B Marketer, Prospector and Recruiter Can Use To Capture Leads On LinkedIn: I’ve been marketing in LinkedIn for years now. Tools and tactics come on go, but I have been using a few strategies with the tools below to develop more/better connections in certain verticals. I do not have an affiliate relationship with any of …

How to Generate and Nurture Cold Leads into Warm Leads on a Budget

Here is a 32-step tutorial on how to generate warm leads using a lead scrape, a couple free extensions, a CRM and a salesperson to not only generate – but properly nurture your new leads from cold to closed. I have been asked often about my approach to LinkedIn lead generation and how it works in conjunction with digital ads …

Pre-Launch Strategy For Your “To be announced…” Company

19 steps below: As soon as possible, launch a microsite/blog/resource under an affinity name (i.e. Whatswrongwith{{your_industry}}.com). Use WordPress for this. It looks like your main site will be custom ruby so you will want/need a WordPress site for marketing efforts. *Note: After you launch, you can simply move this site to a new sub-directory under your custom front end: http://brandname.com/industry-re… …

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What To Do With A $1000/mo B2B Content Marketing Budget…

With every client or employer, I’ve always started and ended my strategy with content marketing. It’s always been the foundation. 99% of startups will need content to penetrate their market.  Content for SEO, social click-throughs, on-site or in-app engagement, email marketing… I’ve spent thousands in WritersAccess.com. Created dozens of explainer videos. Recorded walkthrough videos, designed infographics, blog headers, and social banners …