View Post

How To Get Cold Emailing To Work For A B2B SaaS startup?

Tough question… Let’s start with replies – because what we are aiming for with cold emails is opening doors… not conversions. Let me say that once more in another way – we do not want to push products/services in our cold emails. We want to start conversations. In this world, ‘not working’ may simply mean you are not receiving replies. …

The New World of Cold Outreach – AUTOMATION, GDPR and LEVERAGING DATA

Here is the screencast of part 1 – being ‘omnipresent’ and ‘human-like’ in your messaging: Warch it: Listen to it: Presented by: Alex Glenn at the CMO Data Summit 2018 About me: I’ve spent my career helping companies build and optimize automated systems. My main focus is technology startups so the use cases I will explain in this presentation have been proven in …

How to continue cold emailing under GDPR?

This was a question posted on Quora we answered (myself and Karan from Hubsell) today. Enjoy! Let’s define the premise of the question: Firstly, there is only one GDPR (it is new entirely). Secondly, B2C ‘email prospecting’ under GDPR is strictly prohibited, so we’re only going to discuss the rules around B2B prospecting under GDPR. Here is the video if …

Growth Marketing Consultant Chicago

Great question! Loaded… but good. I took the liberty of phoning a friend who knows far more than I do about GDPR compliance and we have recorded our answer for you to view or listen to. The summary is here as well: Penalties for GDPR non-compliance? Up to €10 million (~$11M), or 2% of the worldwide annual revenue of the …

Growth Marketing Consultant Chicago

This is a question I answered off Quora this morning, so I thought I’d add it here for you all to read. Here are the steps I’d recommend: Fully-authenticate your domain’s DNS records. Because new cold email tools send through your Gmail/Microsoft accounts, they do not always suggest where/how to add a record in the onboarding… as they do not need …

View Post

Growth Marketing Consultant Chicago

I recently finished this project for two sites and decided to outline it for you. It’s a process for any site with known issues around keyword density, structure, SEO… Here is the process: 1. Export the sitemap (/sitemap.xml) to a google sheet (this will be used later) 2. Use this chrome extension to take full screenshots of every page:https://lnkd.in/efeY-ES 3. …

View Post

Growth Marketing Consultant Chicago

I’ve written this out as a step-by-step guide for hiring teams in the below scenarios… But… If you are on a marketing/growth team, you will see very quickly how valuable it can be when applied to any prospecting activity. Here is process one person can execute this week to build a backlog of targeted talent and convert them to applications for …

View Post

Growth Marketing Consultant Chicago

Last week, I had a Clarity.fm call with a digital agency CEO who needed help launching a digital course. We discussed everything – influencer marketing, email scraping, viral product flows and affiliate strategies. From our discussion, here are the tactics he found most valuable in forming his final strategy… Finding Audiences & Traffic I’m going to skip over building a …

View Post

Growth Marketing Consultant Chicago

…from raw data, to retargeting, to cold emails, to cold calls… It works. I have been asked often about my approach to LinkedIn lead generation and how it works in conjunction with digital ads and telemarketing. Here is a very quick/dirty guide that will help clarify the process, timeline and stack needed: What you will need: Google Chrome Browser A Linkedin …