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What To Do With A $1000/mo B2B Content Marketing Budget…

With every client or employer, I’ve always started and ended my strategy with content marketing. It’s always been the foundation. 99% of startups will need content to penetrate their market.  Content for SEO, social click-throughs, on-site or in-app engagement, email marketing… I’ve spent thousands in WritersAccess.com. Created dozens of explainer videos. Recorded walkthrough videos, designed infographics, blog headers, and social banners …

What are the best ways to attract people to an online marketplace?

I check out my reply to this question on strategy for marketplace user acquisition. In it I discuss what else is needed before you begin driving traffic. By “attract” you mean traffic and conversions. You want to attract a lot of people, but the right people who will convert and use your platform. So, here my suggested sources of quality …

A PR Strategy One Person Can Execute In 5 Days For Almost Any Marketplace Launch

The majority of my clients and employers will approach a marketplace launch with a traditional PR strategy – announcements, releases, mass branding efforts on social sites and through content marketing. These tactics work, and I am not suggesting anyone who has the budget to do traditional PR stop that spend. This 5-day launch strategy is one you can assign to one person …

How should a landing page for a two-sided marketplace be designed?

It connects app developers with startups and SMEs. Providing value for both sides. Which side should the landing page be for? Should it be two value proposition in one? Or separate landing pages for each side? This is sincerely a great question. I say this because most designers, founders, and developers of online marketplaces approach this in a way to …

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Great PR and Sales Hack using Linkedin Contacts Import

This is a very simple routine that can get your name and brand in front of thousands of prospects in less than a few minutes. Things to be aware of: This tactic is meant more of a branding tactic than a means to grow your network. As in, it will get your personal brand in front of a lot of …

Should I allow people who aren’t in my target market to sign up to my marketplace?

“I am launching a marketplace soon and will be launching in my city with plans to launch in other cities one by one. I will be targeting people in my city with Facebook ads and other online marketing services. If someone from another city finds my website, should I still let them sign up?”  – Alex Glenn, Founder at Right2Revenue.com Great …

Who do you sign on first: Users or Companies?

 In a web startup where you are connecting companies and people (Like, for example, Groupon, Kickstarter, Gilt Group, etc), how do you begin? Companies want to see lots of users before they sign Users won’t sign on unless there are participating companies making offers Alex Glenn Oh I love this question! I’ve had a few glasses of wine, so excuse …

How can I create an online music marketplace cheaply?

  Alex Glenn Check out ShareTribe’s open source code for their marketplaces: If you know how to code, that may be a good place to start, especially if you are trying to create a P2P (peer-to-peer) marketplace where people can buy and sell records from others (for example) as opposed to a few companies offering services to a lot of …

How can I simultaneously attract users and experts to a marketplace of expert advice?

“I love the clarity model, and I am curious how one can replicate this model elsewhere.” I would answer this in short by saying you don’t attract them simultaneously. To elaborate; The Chicken and Egg problem is solved (historically) by attracting and retaining the top providers of whatever service first. This, in turn, creates the – “have” to be there …

How much does it cost to build an online marketplace?

“How much is the web development cost for building an online marketplace like Airbnb or Clarity? I have no web development experience, so will need to hire others for this.” I get asked this and similar questions frequently. Choosing the best development strategy and platform for right now does not mean you have to begin developing the best platform. Note: …