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How To Get Cold Emailing To Work For A B2B SaaS startup?

Tough question… Let’s start with replies – because what we are aiming for with cold emails is opening doors… not conversions. Let me say that once more in another way – we do not want to push products/services in our cold emails. We want to start conversations. In this world, ‘not working’ may simply mean you are not receiving replies. …

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Growth Marketing Consultant Chicago

I recently finished this project for two sites and decided to outline it for you. It’s a process for any site with known issues around keyword density, structure, SEO… Here is the process: 1. Export the sitemap (/sitemap.xml) to a google sheet (this will be used later) 2. Use this chrome extension to take full screenshots of every page:https://lnkd.in/efeY-ES 3. …

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Quora Marketing Strategy

Quora FAQs Are links in Quora answers nofollow? A: Yes, Quora links are marked as “nofollow” which means they don’t pass any “link juice” to your site. Then why would I post on Quora? A: Quora answers rank everywhere – for specific long-tail keywords (questions). Therefore, if you answered a question that is ranking, your answer could be seen by those searching for that …

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Applying Dalio’s “Risk Parity” To Achieve Steady Low-Risk Growth.

In 1996, Ray Dalio, and his colleagues at Bridgewater Associates ($150B + under management) wrote the All Weather principles for asset allocation. These principles are known as “Risk Parity” because of their purpose – to achieve steady growth by hedging risky bets. In this article, I will show you how Mr. Dalios’ Risk Parity principles can be applied to a marketing strategy …

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Growth Marketing Consultant Chicago

Last week, I had a Clarity.fm call with a digital agency CEO who needed help launching a digital course. We discussed everything – influencer marketing, email scraping, viral product flows and affiliate strategies. From our discussion, here are the tactics he found most valuable in forming his final strategy… Finding Audiences & Traffic I’m going to skip over building a …