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What should I learn about a company before drafting a cold email?

What everyone else has/uses in their cold emails: Company name Company industry Prospect name Prospect title Prospect department Prospect seniority   What you should be getting to differentiate your cold messaging: Linkedin personal and company profile URLs (used for LI messaging) Linkedin company profile URL Company size (employee count) Why you have their email (i.e. I see you are using …