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How To Get Cold Emailing To Work For A B2B SaaS startup?

Tough question… Let’s start with replies – because what we are aiming for with cold emails is opening doors… not conversions. Let me say that once more in another way – we do not want to push products/services in our cold emails. We want to start conversations. In this world, ‘not working’ may simply mean you are not receiving replies. …

The New World of Cold Outreach – AUTOMATION, GDPR and LEVERAGING DATA

Here is the screencast of part 1 – being ‘omnipresent’ and ‘human-like’ in your messaging: Warch it: Listen to it: Presented by: Alex Glenn at the CMO Data Summit 2018 About me: I’ve spent my career helping companies build and optimize automated systems. My main focus is technology startups so the use cases I will explain in this presentation have been proven in …

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Growth Marketing Consultant Chicago

I recently finished this project for two sites and decided to outline it for you. It’s a process for any site with known issues around keyword density, structure, SEO… Here is the process: 1. Export the sitemap (/sitemap.xml) to a google sheet (this will be used later) 2. Use this chrome extension to take full screenshots of every page:https://lnkd.in/efeY-ES 3. …

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Quora Marketing Strategy

Quora FAQs Are links in Quora answers nofollow? A: Yes, Quora links are marked as “nofollow” which means they don’t pass any “link juice” to your site. Then why would I post on Quora? A: Quora answers rank everywhere – for specific long-tail keywords (questions). Therefore, if you answered a question that is ranking, your answer could be seen by those searching for that …

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Growth Marketing Consultant Chicago

Last week, I had a Clarity.fm call with a digital agency CEO who needed help launching a digital course. We discussed everything – influencer marketing, email scraping, viral product flows and affiliate strategies. From our discussion, here are the tactics he found most valuable in forming his final strategy… Finding Audiences & Traffic I’m going to skip over building a …

Pre-Launch Strategy For Your “To be announced…” Company

19 steps below: As soon as possible, launch a microsite/blog/resource under an affinity name (i.e. Whatswrongwith{{your_industry}}.com). Use WordPress for this. It looks like your main site will be custom ruby so you will want/need a WordPress site for marketing efforts. *Note: After you launch, you can simply move this site to a new sub-directory under your custom front end: http://brandname.com/industry-re… …

SaaS Dilemma #3 – How to get in front of your competitors’ customers?

We are starting to take a lot of market share. More specifically, many of our competitors’ customers are switching to us. We need to figure out a way to get in front of our competitors’ customers without explicitly knowing who they are. How do we find that out? Someone who uses a competitor that takes a look at us and …

SaaS Dilemma #2 – How to scale without sacrificing the model?

We’re a lower cost product so we’re all about signing customers up at scale. It’s not an enterprise SaaS model. How can we scale without sacrificing our business model? You are not in this game to capture market share as quickly as possible for a sales exit. You built a product with a very easy-to-understand value proposition and frictionless join …

SaaS Dilemma #1 – How to create awareness of a new solution?

We are in a relatively immature/uneducated market. Most people in our industry do not know solutions like ours exist. There are not many Google searches for our keywords. What can we do to change this? What you are referring to, in my industry, is called building a keyword. This strategy requires you to generate a lot of questions online, not …