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Growth Marketing Consultant Chicago

Last week, I had a Clarity.fm call with a digital agency CEO who needed help launching a digital course. We discussed everything – influencer marketing, email scraping, viral product flows and affiliate strategies. From our discussion, here are the tactics he found most valuable in forming his final strategy… Finding Audiences & Traffic I’m going to skip over building a …

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The Growth Games – A great way to increase sales and team collaboration.

Grow traffic, your customer base and/or sales. Provide an engaging format for interdepartmental collaboration. Give incentives back to your team for directly impacting sales/growth. Re-educate all departments on what is happening with your online marketing strategies. Create engagement and promotional habits that will hopefully continue after the games end. The Growth Games are a competitive event to get your entire company …

What is the best way to solve the chicken and egg problem for a P2P marketplace?

The first question you need to ask yourself is, “What market do I want to start in?” Know your niche before broadening your horizons. Once you have narrowed down your market, take costs into the equation. Do you have enough funds to launch a WordPress-based platform? I’ll leave the steps below. 1. Start with an MVP online marketplace. Set your …

What are the best ways to attract people to an online marketplace?

I check out my reply to this question on strategy for marketplace user acquisition. In it I discuss what else is needed before you begin driving traffic. By “attract” you mean traffic and conversions. You want to attract a lot of people, but the right people who will convert and use your platform. So, here my suggested sources of quality …

Should I allow people who aren’t in my target market to sign up to my marketplace?

“I am launching a marketplace soon and will be launching in my city with plans to launch in other cities one by one. I will be targeting people in my city with Facebook ads and other online marketing services. If someone from another city finds my website, should I still let them sign up?”  – Alex Glenn, Founder at Right2Revenue.com Great …