Marketing Operations Tools and Templates
Suggested tools & Templates
+ Here are my favorite ways to keep my marketing operations upright and in check:
+ I have used this marketing strategy template to begin operations on a new agenda.
+ Although it may be out of your scope of duties, I love this template for organizing startup sales teams.
+ There are a lot of tools out there to ensure your emails are clean (active/inboxing). But I use emailable.io’s form integration for confirming emails right as they fill out the email field on my sites.
+ As for the most crucial, marketing analytics, I suggest adding Quantcast to your site to gain incredible details about your audience’s behaviors (off your site).
+ Before you release any inbound links (off of paid networks), consider using Pixel.me. It will allow you to generate custom audiences in your Facebook/Adwords/Twitter/LinkedIn dashboards from users who click the link. Great for press releases and other backlinks.
+ Tracking growth hypothesis (experiments) was always a challenge. The product has there funnel/page/screen variants, marketing has their ad variants… It’s always difficult to keep tabs on what is and is not working, when… until now. I use GrowthBoard.io on top of Trello.com to keep my projects and hypothesis consolidated in a kanban-style tracking board.
Thank you for your time and consideration
“Alex grasps your market and your value proposition all while keeping a pulse on the daily changes of options for your software stack. The best part about Alex is the experience, he’s tried different approaches and software and will save you the time of going down the hard road. Bottom-line: the best Chicago Growth-Hackers I’ve met yet.”Darren McAbery,
Head of Marketing at Inspire Marketing Services
“Alex knows the tactics that it takes to execute to get growth. He’s got a good sense for the latest trends in growth and user acquisition as well as paid acquisition across different channels. He understands the marketing landscape and all the changes that companies need to make to grow their audiences.” Andy O’Dower, Head of Product for Curiosity.com
“Alex is very knowledgeable about marketplace growth strategies. He has a solid understanding analytics attribution and event tracking for saas. Just recently I consulted Alex on some event-based messaging for apps to further our strategy. I would definitely recommend Alex to anyone that is looking to improved their business, whether saas or app, to help solidify their growth strategy.”Marek Dzik,
Mobile Product Manager for Brad's Deals
“Alex came into a brand new industry, learned the nuances, and then customized a strategy based on the needs of our customers. In addition to his marketing skills, Alex is also a tremendous recruiter and manager of both internal and virtual teams.” Patrick O'Rahilly, CEO of FactoryFix.com
“Alex has been a mentor to me the past 6 months, and has taught me more this year than I could have hoped to learn in the next 5. I am now confident and eager to start putting his training to work in this field.” Zackary Conover, Marketing Professional
“When it comes to growth marketing, Alex is the master. I had the pleasure of hosting a networking event where I moderated a panel on what it takes to run a mobile app company. Alex was one of our panelist and his ability to relate, explain and motivate the audience really impressed me. The audience could tell he is an absolute expert in his field but was also able to explain his thoughts in a way that was relatable to everyone. Both myself and the audience, were so appreciative of him spreading his knowledge with us that evening.”J.P. Lamp, PHR, Corporate Recruiter and Entrepreneur
“I have worked under Alex for the past 6 months, and every day he brings so much excitement and passion to our project. He is constantly showing us how to optimize our processes to get the most out of each day. He knows what technology to use and what processes will or won’t work. I am very thankful to have worked with Alex and hope to keep learning from him in the future.”Alice Salt, Settlement Analyst at Invenergy LLC