Marketing Operations Tools and Templates
Suggested tools & Templates
+ Here are my favorite ways to keep my marketing operations upright and in check:
+ I have used this marketing strategy template to begin operations on a new agenda.
+ Although it may be out of your scope of duties, I love this template for organizing startup sales teams.
+ There are a lot of tools out there to ensure your emails are clean (active/inboxing). But I use emailable.io’s form integration for confirming emails right as they fill out the email field on my sites.
+ As for the most crucial, marketing analytics, I suggest adding Quantcast to your site to gain incredible details about your audience’s behaviors (off your site).
+ Before you release any inbound links (off of paid networks), consider using Pixel.me. It will allow you to generate custom audiences in your Facebook/Adwords/Twitter/LinkedIn dashboards from users who click the link. Great for press releases and other backlinks.
+ Tracking growth hypothesis (experiments) was always a challenge. The product has there funnel/page/screen variants, marketing has their ad variants… It’s always difficult to keep tabs on what is and is not working, when… until now. I use GrowthBoard.io on top of Trello.com to keep my projects and hypothesis consolidated in a kanban-style tracking board.
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