Pinterest Board Leasing Traffic Growth Tactic [PDF]
…I have used this during numerous site launches as a means to quickly build targeted links that will generate immediate traffic which can build over time…
Since it was new to him, I thought I’d share this strategy with you all today:
Pinterest Link Building Strategy
The initial value for click-throughs is great, but what you also gain with Pinterest is SEO – pin links are do-follow, meaning they are a part of your backlink profile and will help you increase rankings of pages they are linked to (so long as those links are from pins/boards in your industry).
- Find some of the largest and most active tech boards and reach out to the owners with a request to collaborate: http://
pingroupie.com/?cat= technology&order=0&sort=desc& tq=&dq=
- Go to each board, look for a link to the admins’ site, and find the admins’ contact info on their site.
- If there is no contact on the site, use the contact form and go to LinkedIn – use Snov.io to grab their email from LinkedIn.
- The message you want to send them is something along the lines of – “I love your Pinterest boards, and I’d like to contribute. I assume this comes at a cost, but let me know what we can do together. I have great content…”
- If they do not publish their website, name, or any contact methods from their Pinterest board, you will have to get tricky and actually comment on one of the pins, tagging the admin in that comment with your contact info.
- When you have a willing participant, negotiate a rate per pin or per week.
- Here’s an article all about the SEO value of Pinterest.
The value ranges per industry, following, and engagement. Just like buying media or emails, engagement is what you’re after. I’ve paid anywhere from $200/mo for 2 pins/day on a board with 700K followers, to $500/mo for 1 pin a day on a board with 250K followers. It all depends.
This is a part of a full strategy on digital product launches (info products, courses, Chrome extensions, plugins, website themes…).
Thank you for your time and consideration
“Alex grasps your market and your value proposition all while keeping a pulse on the daily changes of options for your software stack. The best part about Alex is the experience, he’s tried different approaches and software and will save you the time of going down the hard road. Bottom-line: the best Chicago Growth-Hackers I’ve met yet.”Darren McAbery,
Head of Marketing at Inspire Marketing Services
“Alex knows the tactics that it takes to execute to get growth. He’s got a good sense for the latest trends in growth and user acquisition as well as paid acquisition across different channels. He understands the marketing landscape and all the changes that companies need to make to grow their audiences.” Andy O’Dower, Head of Product for Curiosity.com
“Alex is very knowledgeable about marketplace growth strategies. He has a solid understanding analytics attribution and event tracking for saas. Just recently I consulted Alex on some event-based messaging for apps to further our strategy. I would definitely recommend Alex to anyone that is looking to improved their business, whether saas or app, to help solidify their growth strategy.”Marek Dzik,
Mobile Product Manager for Brad's Deals
“Alex came into a brand new industry, learned the nuances, and then customized a strategy based on the needs of our customers. In addition to his marketing skills, Alex is also a tremendous recruiter and manager of both internal and virtual teams.” Patrick O'Rahilly, CEO of FactoryFix.com
“Alex has been a mentor to me the past 6 months, and has taught me more this year than I could have hoped to learn in the next 5. I am now confident and eager to start putting his training to work in this field.” Zackary Conover, Marketing Professional
“When it comes to growth marketing, Alex is the master. I had the pleasure of hosting a networking event where I moderated a panel on what it takes to run a mobile app company. Alex was one of our panelist and his ability to relate, explain and motivate the audience really impressed me. The audience could tell he is an absolute expert in his field but was also able to explain his thoughts in a way that was relatable to everyone. Both myself and the audience, were so appreciative of him spreading his knowledge with us that evening.”J.P. Lamp, PHR, Corporate Recruiter and Entrepreneur
“I have worked under Alex for the past 6 months, and every day he brings so much excitement and passion to our project. He is constantly showing us how to optimize our processes to get the most out of each day. He knows what technology to use and what processes will or won’t work. I am very thankful to have worked with Alex and hope to keep learning from him in the future.”Alice Salt, Settlement Analyst at Invenergy LLC